WEB DESIGN
Life Out Here
A lifestyle site for a farm and ranch superstore.
At Tractor Supply, customers can find everything they need to maintain their homes, farms, ranches, and animals. As inventors of the “do it yourself” trend, their customers handle practically every chore, but seem to need help along the way.
With a turn to more digitally focused initiatives and a need for a more solid effort of “being a good neighbor,” we created the Life Out Here lifestyle site, a content hub authentically aligning and elevating Tractor’s brand purpose.
UX/UI Design / Content Design / Email Marketing
IMPACT
550k+ impressions
Within the initial 30 days, “Life Out Here” site saw 550K+ page views. “Life Out Here” also received a permanent placement on Tractor Supply’s home page, driving an increase in organic, unpaid visits and foot traffic to stores.
Director of Digital Marketing: Tim Putnum
Coder: Erin Woody
Digital Designer: Chris Crochet
