MARKETING CAMPAIGN
Rolling Rock
A tribute to a classic American lager.
Using a time-honored recipe with only the finest malted barley and blend of hops, Rolling Rock is a classic American lager that is as well-known for its distinctive, full-bodied taste as it is for its craftsmanship, heritage and painted green bottle.
To revitalize this distinctive brand, our team was tasked to concept a new, original look exemplifying Rolling Rock’s iconic heritage.
Brand Identity / Packaging / Design Assets
#DoingOurThing
Resonating with the Rolling Rock consumer, I designed a user-generated campaign glorifying the bold attitude of the Rolling Rock fanbase and bringing to life the parallel legacy shared between them and their favorite beer.
