Rough weather, long days, dirty jobs: Ridgecut is workwear built for those to endure tough weather conditions during work. Specifically built to bear conditions beyond normal wear and tear, Ridgecut is comfortable enough to wear for several hours in a day, making their regular lifestyle much easier.

For the national launch, I created web pages to communicate the key brand pillars of function, comfort and durability. Social content and email campaigns were also designed to drive awareness, cementing an impression on the workwear market.

UX/UI Design / Brand Strategy / Social Design / Email Campaign